Luxury branded residences are gaining serious popularity in the US, with several high-end hotel brands getting in on the action.
Once, luxury real estate was defined by square footage, coveted ZIP codes and custom finishes. Today, for the world’s most discerning buyers, the new measure of prestige comes with a name: that of a globally revered hotel brand.
From the Ritz-Carlton to Four Seasons to EDITION, hotel-branded residences are fast becoming the ultimate expression of status and sophistication.
They offer not just homes, but havens of curated convenience, where every detail is refined, every need anticipated, and every day feels like a five-star stay.
Wealthy homeowners no longer want merely beautiful spaces. They want the assurance of consistency, service and global cachet.
Hotel-branded properties deliver all three, blending the reliability of world-renowned hospitality names with the exclusivity of private ownership.
For a generation of buyers who see real estate as both a lifestyle extension and a strategic asset, branded residences are the rare investment that indulges as much as it endures.

Wealthy homeowners no longer want merely beautiful spaces. They want the assurance of consistency, service and global cachet. Image credit: Hayes Davidson
Nowhere is this trend more visible than in the new wave of developments sweeping across the United States, many with European influences and international appeal. In Boston, The Ritz-Carlton Residences, Boston, South Station Tower is setting a new benchmark for urban sophistication. Soaring 690 feet above the city’s historic transit hub, the 51-story architectural icon houses 166 residences on its top 36 floors, each framed by sweeping skyline and harbor views.
While the project doesn’t include a hotel, it offers the full measure of Ritz-Carlton’s legendary service, from a dedicated concierge to on-call staff trained in the art of anticipation.
Residents enjoy first-of-their-kind amenities for Boston, including a one-acre Sky Park suspended among the clouds, a heated outdoor pool on the 36th floor and more.
It is not simply a place to live, but a statement of elevated living where world-class hospitality meets the energy of a major city.

For the global elite who seek both sanctuary and status, properties such as The Cloud One Hotel and Residences Wynwood transform homeownership into an art form. Image credit: VMI Studio
That fusion of global prestige and local vibrancy is also defining the next generation of developments in Miami, where European-inspired lifestyle concepts are making their US debut.
The Cloud One Hotel and Residences Wynwood marks the first residential project and Miami flagship from Europe’s fastest-growing $1B+ hospitality brand, Motel One Group, which is introducing luxury condominium living with à la carte hotel services to one of the city’s most dynamic neighbourhoods.
Designed in collaboration with the renowned firm March and White Design, the eight-story building embraces Wynwood’s artistic spirit, with large-scale murals curated by artists selected by Goldman Global Arts adorning its façade.
Inside, light-filled residences range from studios to soaring duplex penthouses, while the rooftop retreat offers panoramic skyline views, a pool with full food and beverage service, and an indoor-outdoor restaurant and bar.
It is a vision of Miami that’s both effortlessly cool and distinctly European — a place where art, design and hospitality converge.

Four Seasons is making major moves with Four Seasons Private Residences Coconut Grove, the brand’s first standalone residential project in the state of Florida. Image credit: Fort Partners and CMC Group
Four Seasons, a name long synonymous with understated opulence and the innovator behind branded residences, continues to expand its residential footprint in transformative ways.
In Colorado, Four Seasons Resort and Residences Telluride is rewriting the rules of mountain luxury. The $1 billion development — the resort town’s first new luxury project in fifteen years — combines ski-in/ski-out access with the full suite of services that have made the brand a global icon.
Designed by Olson Kundig and Clements Design, the homes feature natural materials, expansive terraces and even in-home oxygenation systems to combat the altitude. The result is a retreat that feels both grounded in nature and elevated by innovation.
Meanwhile, in South Florida, Four Seasons is making major moves with Four Seasons Private Residences Coconut Grove, the brand’s first standalone residential project in the state, offering a refined, service-oriented lifestyle in one of Miami’s most charming neighbourhoods.
Without an attached hotel, the development focuses entirely on its residents, offering a wellness-club-inspired spa, a pool deck and a restaurant that anchors a lifestyle built around community, relaxation and quiet sophistication.
With strong interest from both U.S. and European buyers, the project underscores how branded residences appeal to those seeking global familiarity within locally distinctive settings.
The allure of hotel-branded residences like Pendry Residences Nashville lies not only in their elegance and amenities but also in their resilience. Image credit: Binyan Studios
The appeal of such developments extends well beyond the coasts. In Nashville, two major hotel brands are reshaping the city’s skyline.
Pendry Residences Nashville, a collaboration between Pendry Hotels and Resorts and developer SomeraRoad, brings modern West Coast elegance to Music City.
Rising 30 stories in the Paseo South Gulch district, the tower’s 146 residences are complemented by private amenities including a whiskey-and-billiards speakeasy, rooftop pool and Conservatory Lounge.
A dedicated residential team ensures every aspect of ownership mirrors Pendry’s refined yet relaxed approach to service.
Just a few blocks away, The Residences at The Nashville EDITION signals another major milestone: the arrival of EDITION’s first Tennessee residences. Known for its boutique hotel aesthetic, the brand’s new 28-story tower in The Gulch features 84 fully serviced condominiums across its top floors.
With interiors by INC Architecture & Design, the building brings EDITION’s signature blend of cosmopolitan cool and understated luxury to Nashville, aligning the city with other global destinations such as Milan and Lake Como, where the brand’s presence has long signaled an elite level of taste.
The Ritz-Carlton Residences, Boston, South Station Tower bring new luxury homes to the heart of Boston with world-class resort living and an elevated lifestyle. Image credit: DBOX
Further west, The Ritz-Carlton Residences, Houston is set to redefine luxury living in Texas. The 44-story tower in the city’s Uptown-Galleria neighborhood will blend timeless architecture by Pickard Chilton with interiors by Rottet Studio.
Residents will have exclusive access to nearly 27,000 square feet of private amenities — from lounges to spa facilities — as well as 50,000 square feet of hotel offerings, all just steps from The Galleria and River Oaks District. For Houston, the project represents more than a new building; it marks the city’s arrival on the global stage of branded luxury living.
As these developments demonstrate, the allure of hotel-branded residences lies not only in their elegance and amenities but also in their resilience.
Backed by internationally recognised brands, they tend to hold value even in fluctuating markets and offer buyers the stability of a trusted name and the tangible pleasure of impeccable service.
For the global elite who seek both sanctuary and status, these properties transform homeownership into an art form. In the modern era of luxury living, the most coveted address isn’t just about location — it’s about the logo on the door.
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